Focus72™

Maximize Your Organization’s Resiliency


Continuity Planning. Leadership Preparation.

Ransomware rose from the 22nd most common malware in 2014 to the fifth common malware in 2017, according to a Verizon Data Breach analysis.

The most costly weather season for American businesses to date was the 2017 hurricane season along the Atlantic coast when 17 storms raged in one year.

On September 15th, 2019,Purdue Pharma, maker of OxyContin, the drug widely seen as igniting the opioid crisis, filed for Chapter 11 bankruptcy, a move at the center of the company's efforts to shield itself and its owners from more than 2,600 federal and state lawsuits.

It is a fundamental and continuing responsibility of leaders, managers, and executives to plan for and deal with the unexpected. This is particularly true for the kinds of scenarios that, even if unlikely, could have severe impacts upon sustained business operations and enterprise survivability.

Recent natural disasters, cyber-attacks, corporate and employee integrity issues and active shooter events are driving home to both government and businesses the criticality of advance preparation for crisis. Threats are evolving, and leaders are expected to demonstrate a commitment to crisis planning as seen in demands for accountability, resiliency, and obligation to employees, customers, stakeholders and taxpayers. Although we all hope a crisis will not happen in our organization, active planning for such events is a necessary and responsible approach in today’s unpredictable world.


What If……

… there was a business continuity and continuity of operations planning approach that wasn’t too expensive to develop in terms of time or money?

… that approach leveraged resources you already possess to reduce costs and accelerate planning?

… the approach was tailored to your organization, easy to maintain and not static?

… the approach improved your response and resiliency from the first day?

Focus72™ is the answer.


Focus72™ is a unique crisis response and leadership development program we designed after years of working with organizations that weren’t prepared for a brand-altering event. Simple, direct, and highly effective, the return on a Focus 72™ investment could save your organization.

Focus72™ targets the key actions of leadership at all levels to prepare the organization for both the initial crisis response to mitigate damages, and also the near simultaneous considerations necessary to support an expedited recovery. This approach emphasizes leadership tools and preparation over exhaustive and static checklists and elaborate plans and databases. As a result it delivers leadership and staff tools ready to employ in roughly 30% of the time and cost of traditional continuity programs.

The payoff of Focus72™ is a crisis-focused review of current operating procedures that results in immediately increased preparedness, deeper understanding of your operating environment, and an organization better able to respond to, survive and recover from any crisis event.